Saudia × Red Sea International Film Festival, 2024
- Brand
- Saudia · Travel & hospitality
- Property
- Red Sea International Film Festival · Red Sea Film Foundation
- Tier
- Official partner
- Date
- 2024
- Source
- Red Sea International Film Festival
Official Sponsor on the festival's 2024 sponsor wall.
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Saudia's other deals
Purpose · 29 Jun 2026
Saudia built cooling technology into the traditional Ihram garment worn by Hajj pilgrims while keeping it compliant with religious requirements. More than 14,000 garments were distributed, generating a reported 237 million impressions, and the initiative took a Cannes Bronze in Corporate Purpose and Social Responsibility.
Experiential · 29 Jun 2026
International travellers collect stickers inspired by Saudi cities and traditional crafts, bought at the Saudia Store and selected Riyadh and Jeddah retailers, and redeem them for up to 1.5kg of extra baggage allowance. Saudia reported more than 39,000 stickers redeemed across 22 countries, and the work won Silver and Bronze Lions at Cannes.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Al-Ahli Saudi, 2017–2023.
Integrated campaign · 6 Dec 2016
A recurring consumer cooking programme built around the Saudia dairy brand, framed as a culinary journey teaching home cooks to plan, cook and entertain with Saudia products. The Saudi Gazette report covers the fourth edition, so the platform had run annually since roughly 2013.
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