The Coolest Ihram
Saudia built cooling technology into the traditional Ihram garment worn by Hajj pilgrims while keeping it compliant with religious requirements. More than 14,000 garments were distributed, generating a reported 237 million impressions, and the initiative took a Cannes Bronze in Corporate Purpose and Social Responsibility.
| Brand | Saudia |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | Communicate Online |
More from Saudia
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Let It FlyExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| My Saudia KitchenIntegrated campaign · 6 Dec 2016 | Integrated campaign | – | 6 Dec 2016 |