Saudia
Saudia sponsors 2 properties, mostly film, then football, and has 3 campaigns on record. 2 confirmed in 2026.
4 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2024
Official Sponsor on the festival's 2024 sponsor wall.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Al-Ahli Saudi, 2017–2023.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 29 Jun 2026
Saudia built cooling technology into the traditional Ihram garment worn by Hajj pilgrims while keeping it compliant with religious requirements. More than 14,000 garments were distributed, generating a reported 237 million impressions, and the initiative took a Cannes Bronze in Corporate Purpose and Social Responsibility.
Experiential · 29 Jun 2026
International travellers collect stickers inspired by Saudi cities and traditional crafts, bought at the Saudia Store and selected Riyadh and Jeddah retailers, and redeem them for up to 1.5kg of extra baggage allowance. Saudia reported more than 39,000 stickers redeemed across 22 countries, and the work won Silver and Bronze Lions at Cannes.
Integrated campaign · 6 Dec 2016
A recurring consumer cooking programme built around the Saudia dairy brand, framed as a culinary journey teaching home cooks to plan, cook and entertain with Saudia products. The Saudi Gazette report covers the fourth edition, so the platform had run annually since roughly 2013.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Aston Martin, 2023–2024.
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Saudia | 2 | 2 | 3 | Film | 29 Jun 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Saudia doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Questions people ask
What does Saudia sponsor?
Saudia has 2 confirmed sponsorship properties on record, mostly in film, then football, including Red Sea International Film Festival, Al-Ahli Saudi. The latest is dated 29 Jun 2026.
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