Visit Saudi
Visit Saudi sponsors 2 properties, mostly film, then cricket, and has 3 campaigns on record.
2 of 5 rows confirmed on their sourceHow we check
See how Visit Saudi compares with Emirates and MakeMyTripA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Presenting · Event · 2024
Principal Sponsor on the festival's 2024 sponsor wall.
Official partner · Event · 2023
Listed under "OFFICIAL PARTNERS" on the IPL sponsor wall.
Ambassadors
Talent named in Visit Saudi's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Lionel Messi | Past | 29 Jan 2024 | 29 Jan 2024 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 25 May 2025
The 2025 edition of the Saudi Summer programme, launched under the line 'Color Your Summer' at a Riyadh workshop with more than 120 tourism partners. It ran May to September across six destinations from Jeddah and the Red Sea to Taif, Baha and Asir, hung on the Esports World Cup and the Jeddah and Asir seasons, and carried more than 600 products and 250 offers against a target of 41 million visitors from 18 countries.
Integrated campaign · 17 Jan 2025
A co-branded destination campaign with Hilton, running films on Riyadh, Jeddah, AlUla, Makkah and Madinah that set the country's landmarks alongside Hilton properties such as Waldorf Astoria Jeddah and Conrad Makkah. It built on a 2023 memorandum between the two and was pushed internationally across the Middle East, South Africa, the UK, Germany, Italy, France, Malaysia and Indonesia.
Integrated campaign · 29 Jan 2024
The 'Saudi, Welcome to Arabia' brand campaign built around Lionel Messi walking through metaphorical walls of misconceptions about the country, cut against the Red Sea, Aseer, Tabuk, Jeddah and Riyadh and featuring Saudi women including DJ Cosmicat, racer Dania Akeel and astronaut Rayyanah Barnawi. It ran three months on TV, social, digital and online travel agents with the hashtags #ShareYourSaudi and #السعودية_بعيونك. CARMA later put its reach at 747 million people in 92 countries and credited it with doubling visitsaudi.com traffic in January 2024.
Talent: Lionel Messi, Dania Akeel, Cosmicat, Rayyanah Barnawi.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Visit Saudi | 2 | 0 | 3 | Film | 25 May 2025 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Visit Saudi doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Questions people ask
What does Visit Saudi sponsor?
Visit Saudi has 2 confirmed sponsorship properties on record, mostly in film, then cricket, including Red Sea International Film Festival, Indian Premier League. The latest is dated 25 May 2025.
Does Visit Saudi sponsor cricket?
Yes. Visit Saudi has 1 confirmed cricket deal on record.
Know when Visit Saudi signs something new
One email when Visit Saudi or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
Work at Visit Saudi? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.