Mercedes-Benz × Mubadala Abu Dhabi Open, 2026

Official partner · Event · 2027

Listed under "Official Sponsors".

Festive · 10 Aug 2026

Second run of the festive platform, from 11 August through October 2026, built on ownership offers: a three-month EMI holiday on the GLA and GLC, 6.99 per cent finance on select lines, trade-in benefits and a Key-to-Key upgrade programme on select GLE and GLS variants.

Official partner · Event · 2026

Listed under "Official Sponsors".

Festive · 17 Sep 2025

Festive campaign by Team X (BBDO India) on the thought 'A Dream is Never Too Far Away', a tribute to India's dreamers seen through the three-pointed star. The signature piece was a front-page print innovation that put a Mercedes-Benz steering wheel into readers' hands in a national daily; the campaign ran across print, retail, connected TV, digital and social.

Agency: BBDO India.

Ad film · 23 Apr 2025

Digital-first brand film with Roger Federer walking through the MANUFAKTUR personalisation experience, built on six emotional pillars (respect, trust, love, ease, desire, style) rather than specifications. Seeded through lifestyle and automotive influencers on Instagram, YouTube and connected TV, timed to the cricket season, with personalised communication to existing owners.

Talent: Roger Federer.

Other · 20 Jul 2024

Finance-led ownership campaign from Mercedes-Benz Financial Services offering three tailored solutions (Step-Up EMI, Easy Annual Benefit, EMI Holiday) on top of the Star Agility and Star Finance products, pitched ahead of six second-half launches. The company later listed it among its marketing campaigns.