The National
The National sponsors 3 properties, mostly culture, arts and literature, then kabaddi, hockey, tennis and more. 2 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Media · Event · 2026
Listed under "Media Partners".
Media · Event · 2025
Media Partner listed on the Abu Dhabi Art Media Partners wall (page carries no edition label; attributed to 2025, the fair's final edition).
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| The National | 3 | 2 | 0 | Culture, arts and literature | 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and The National doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
What does The National sponsor?
The National has 3 confirmed sponsorship properties on record, mostly in culture, arts and literature, then kabaddi, hockey, tennis and more, including Art Dubai, Mubadala Abu Dhabi Open, Abu Dhabi Art. The latest is dated 2026.
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