Lenovo / Motorola India × LEAP, 2026

Ad film · 21 Aug 2026

Two entirely AI-generated films, one for the motorola edge 70 max using sloths as a metaphor for things that slow people down, the other for the moto g max set to the Bollywood track 'Baar Baar Dekho' and aimed at Gen Z. Motorola used the pair to test AI as a creative medium rather than only as a phone feature.

Experiential · 11 Mar 2026

Launch film for Motorola Signature, built around a staged activation at Jio World Drive in Mumbai where a motionless brand representative comes alive when a shopper says 'Hello Moto Signature', triggering live music, tailoring and fine-dining services that dramatise the Signature Club privileges.

Agency: Schbang.

Technology · Event · 2026

"Lenovo Yoga & Intel are bringing something unique and unforgettable to the festival floor – an AI driven, immersive House Party".

Powered by · Event · 2026

Main-stage slot billed on the official schedule as 'GAMING FIRESIDE CHAT POWERED BY LEGION'.

Launch · 3 Sep 2025

SW Network built a 360 launch for the Swarovski-studded Razr 60 and Moto Buds Loop with Flipkart: comic Sufi Motiwala roasted Rajeev Makhni and other tech reviewers on their fashion sense, a fashion-tech runway followed with Jacqueline Fernandez as showstopper and creators wearing the devices, and the phone dropped exclusively during the Big Billion Days sale.

Agency: SW Network. Talent: Jacqueline Fernandez, Sufi Motiwala, Rajeev Makhni.

Experiential · 20 Aug 2025

Experience zones in tech parks in Delhi, Bengaluru and Mumbai let IT and business decision-makers try the Intel-built ThinkPad X9 Aura Edition, while anamorphic displays ran at major airports and the Jio World Convention Centre. Dentsu B2B led strategy and Posterscope the OOH; Lenovo counted 1,300-plus professionals engaged in two days.

Agency: Dentsu B2B.

Ad film · 19 Jul 2025

Brand campaign introducing Jasprit Bumrah and gaming creator Mythpat (Mithilesh Patankar) as ambassadors. One film has Bumrah in an AI lab using Lenovo AI Now to analyse his wrist and ball trajectory; the other traces Mythpat's path from engineering intern to a 16-million-subscriber channel. Pitched at Gen Z under pressure.

Talent: Jasprit Bumrah, Mythpat.

Other · 30 Apr 2025

A full-page newspaper ad in The Times of India printed with an optical illusion that made the page look curved, mirroring the curved display of the Moto Edge 60 Fusion. It confused readers offline and was picked up by meme pages and creators on X and Instagram within hours, and Only Much Louder puts the earned reach at over 60 million impressions.

Agency: Only Much Louder.