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OtherIndia30 Apr 2025

Moto Edge 60 Fusion print illusion

A full-page newspaper ad in The Times of India printed with an optical illusion that made the page look curved, mirroring the curved display of the Moto Edge 60 Fusion. It confused readers offline and was picked up by meme pages and creators on X and Instagram within hours, and Only Much Louder puts the earned reach at over 60 million impressions.

BrandLenovo / Motorola India
AgencyOnly Much Louder
TalentNot named
Channelsprint, social, digital
SourceFinancial Express

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