Emarat
Emarat sponsors 1 property, mostly running and fitness, and has 2 campaigns on record.
1 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2023
Under the "Official Partners" heading on the Dubai Fitness Challenge partners page; the logo has no alt text, so the brand is read off the image filename.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 6 Jun 2024 · Reported value AED 80
A summer raffle run through Emarat's EmCan loyalty app: spend AED 80 on fuel and AED 30 in-store between 3 June and 5 July, scan the in-app QR code, and five winners drawn under Dubai Economy and Tourism rules had their travel package covered.
Rebrand · 23 Sep 2020
A brand refresh launched on 20 September 2020 ahead of Emarat's 40th anniversary, tracing the company from its 1981 founding by the UAE government and putting its retail arms, Cafe Arabicca, FreshPlus and Car Wash, alongside its aviation, commercial fuel and gas businesses.
Against energy & industrial peers
Confirmed deals only. The full energy & industrial leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Emarat | 1 | 0 | 2 | Running and fitness | 6 Jun 2024 |
| Tata Group (corporate brand) | 7 | 4 | 0 | Cricket | 2026 |
| Vedanta | 6 | 6 | 3 | Running and fitness | 21 Mar 2026 |
| ADNOC | 7 | 7 | 1 | Motorsport | 29 Jul 2026 |
| Reliance Industries (Jio, Reliance Retail) | 8 | 5 | 2 | Business, tech and industry | 30 Mar 2026 |
Where peers sponsor and Emarat doesn't
| Property | Peers on it |
|---|---|
| India Energy Week | Vedanta, ADNOC, Reliance Industries (Jio, Reliance Retail) |
| WAVES - World Audio Visual & Entertainment Summit | Tata Group (corporate brand), Reliance Industries (Jio, Reliance Retail) |
| Tata Mumbai Marathon | Tata Group (corporate brand), Vedanta |
| ADIPEC | ADNOC |
| Bengaluru Tech Summit | Reliance Industries (Jio, Reliance Retail) |
| MAMI Mumbai Film Festival | Reliance Industries (Jio, Reliance Retail) |
| Yas Marina Circuit season | ADNOC |
| Jashn-e-Rekhta | Vedanta |
Questions people ask
What does Emarat sponsor?
Emarat has 1 confirmed sponsorship property on record, mostly in running and fitness, including Dubai Fitness Challenge. The latest is dated 6 Jun 2024.
Know when Emarat signs something new
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