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Britannia's other deals
Regional · 25 Aug 2026
Milk Bikis printed words from three Thirukkural couplets across the biscuits themselves, randomised between packs, so children in Tamil Nadu have to collect and arrange them to complete a verse. Built with the agency Talented around themes of friendship, learning and perseverance.
Agency: Talented.
Ad film · 27 Feb 2026
A TVC for the Cheeze Dipped Crunchy Layered Sandwich in which Rishabh Pant and Jemimah Rodrigues argue the crunch-versus-melt case, the first time 50-50 has paired a male and a female cricketer. The old 'Na Re Naa Naa' jingle returns in a reworked version.
Agency: Mullen Lowe Lintas. Talent: Rishabh Pant, Jemimah Rodrigues.
Digital/social · 13 Feb 2026
Three short digital films for Britannia Cake Fudge It Choco Brownie dramatised awkward relationship mishaps (a mistaken group text, an accidental confession), paired with on-ground activations that put relatable one-liners up in public spaces in Mumbai.
Agency: Tilt Brand Solutions.
Integrated campaign · 11 Dec 2025
Aamir Khan came on as the face of NutriChoice for a set of slice-of-life films arguing that one small good decision, such as skipping sugar in tea, makes the following one easier. Ran alongside the launch of a 100% millets apple cinnamon cookie.
Agency: Lowe Lintas. Talent: Aamir Khan.
Digital/social · 26 Sep 2025
Britannia took a tea seller's viral 'chai kha lo' chant and had music creator Yashraj Mukhate turn it into a Chai Anthem, then ran a set of 20-second films by McCann Worldgroup set in hostels and on train journeys around dunking a Good Day in tea.
Agency: McCann Worldgroup India. Talent: Yashraj Mukhate.
Regional · 18 Jul 2025
A Tamil Nadu Day campaign built on the local habit of biting Milk Bikis biscuits into shapes, recreating the state's cultural icons and landmarks across 80 pincode-targeted billboards in 19 districts, district-specific print creatives and a stop-motion film.
Agency: Talented.
Digital/social · 23 May 2025
A partnership with World Chess Champion Gukesh Dommaraju built around a QR-code virtual chess challenge on Milk Bikis packs, fronted by a fully AI-generated film in which every frame of Gukesh's appearance, voice and expression was synthetically produced.
Agency: Hogarth India. Talent: Gukesh Dommaraju.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
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