Westlife Foodworld (McDonald's West and South)
The company behind McDonald's India (Westlife + CPRL franchisees), with 8 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Other · 13 Jul 2026
A limited-time Football Meals promotion with Coca-Cola India across West and South restaurants, each meal carrying a McDonald's x Coca-Cola football collectible, extending the 'Let's Family at McD' platform to group match-viewing occasions.
Launch · 1 Aug 2025
A brand film in which chef Sanjeev Kapoor works the McDonald's counter and introduces a fitness-minded customer and his younger brother to the plant-based Protein Plus Slice, developed with CSIR-CFTRI, under the 'Real Food, Real Good' platform.
Agency: DDB Mudra. Talent: Sanjeev Kapoor.
Ad film · 27 Mar 2025
A K-drama-styled TVC for the limited-time Korean Range in which a woman's husband turns into a slow-motion Korean drama lead across the table as her son brings the new Korean burgers; ran on TV, digital and in-store.
Agency: DDB Mudra.
Launch · 5 Oct 2024
A 360-degree festive-season launch for the McCrispy Chicken and Crispy Veggie burgers, with a TVC in which the crunch of one bite pulls an astronaut brother and then his boss down from the roof; the crunch sound is the campaign's device.
Agency: DDB Mudra.
Regional · 27 Aug 2024
A South-market launch of Crispy Fried Chicken fronted by Kannada star Kiccha Sudeep, with a TVC in which police interrogating him at his ransacked home get distracted by the crunch of the chicken; follows earlier southern tie-ups with Rashmika Mandanna and Jr NTR.
Agency: DDB Mudra. Talent: Kiccha Sudeep.
Ad film · 6 Jul 2024
A Gen Z-aimed film for the McSavers+ value menu, where a snack plus a Coke Float priced below the snack alone baffles two teenagers at the counter and then hits Isaac Newton on the head under his tree. Made by DDB Mudra Group around the line 'Value so good, it doesn't add up'.
Agency: DDB Mudra Group.
Integrated campaign · 6 Jul 2024 · Reported value Rs 69
A Gen Z value campaign for Rs 69 snack-plus-Coke combos built on the maths gag 65+49=69, with a TVC in which Isaac Newton is hit by a Chicken Surprise burger under his tree and the line 'Value so good, it doesn't add up'.
Agency: DDB Mudra.
Purpose · 16 Oct 2023
A World Sight Day launch of colour-enhancement modes on the McDelivery app and website so colour-blind customers can see food images in their real hues. The film follows a red-green colour-blind photographer through a day of shooting; comedian Kenny Sebastian, who is colour blind, fronted the push. Third instalment of the EatQual inclusion platform, made with DDB Mudra Group.
Agency: DDB Mudra Group. Talent: Kenny Sebastian.
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