VIP Industries (Skybags, Aristocrat)
The company behind VIP, with 8 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Rebrand · 1 Jun 2026
A brand refresh billed as 'VIP 2.0', launched with cinematic product films by McCann India for three new collections: VIP Classic (premium finishes, expandable), VIP Flex (front-access Flexi Flap panel) and VIP Pod (cup and phone holders, suspension wheels).
Agency: McCann India.
Integrated campaign · 28 Sep 2024
A Schbang campaign for Skybags rucksacks that printed illustrated trek routes (Rajmachi, Kheerganga) onto the ads so each piece doubled as a map, across social content, leaflets, in-store displays and outdoor.
Agency: Schbang.
Integrated campaign · 23 May 2024
Caprese signed Kiara Advani as brand ambassador and built the spring summer 2024 range around her as The Kiara Collection. Brandmovers India handled the creative and the campaign ran across social, digital, outdoor and print.
Agency: Brandmovers India. Talent: Kiara Advani.
Experiential · 6 Feb 2024
A Valentine's campaign the handbag brand took onto college campuses, inviting students to write and share love notes as a counter to slang-heavy messaging, with a contest attached.
Launch · 17 Oct 2023
A Dentsu Webchutney launch campaign for the 'Unbreakable' VIP Maestro range that celebrates extreme explorers, from the Titanic wreck and Antarctica to Everest and space, as the travellers the bag is built for.
Agency: Dentsu Webchutney.
Ad film · 11 Jul 2022
A film for the 2022 backpack collection celebrating Gen Z's return to in-person life after the pandemic: reunions, team sports and parties, all with the new backpacks and their air-mesh back support and rain covers in frame.
Ad film · 15 Apr 2022
A wedding-season TVC with Vaani Kapoor as a new bride pushing back on the pressures heaped on brides ('keep your husband happy', 'give us good news soon'), used to launch VIP's 2022 wedding collection with a travel-and-see-the-world message.
Talent: Vaani Kapoor.
Digital/social · 19 Mar 2022
A peppy digital film and song by Kinnect (FCB) for solo women travellers, released as travel reopened after the lockdowns, showing beach lounging, shopping and new cuisines under the 'Move in Style' line.
Agency: Kinnect.
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