#BackToCool
A film for the 2022 backpack collection celebrating Gen Z's return to in-person life after the pandemic: reunions, team sports and parties, all with the new backpacks and their air-mesh back support and rain covers in frame.
| Brand | VIP |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | MediaNews4U |
More from VIP
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Travel VIPRebrand · 1 Jun 2026 | Rebrand | McCann India | 1 Jun 2026 |
| Trek Ready with SkybagsIntegrated campaign · 28 Sep 2024 | Integrated campaign | Schbang | 28 Sep 2024 |
| The Kiara CollectionIntegrated campaign · 23 May 2024 | Integrated campaign | Brandmovers India | 23 May 2024 |
| #YourLoveNoteExperiential · 6 Feb 2024 | Experiential | – | 6 Feb 2024 |
| Where's Next?Launch · 17 Oct 2023 | Launch | Dentsu Webchutney | 17 Oct 2023 |
| Pyaar wahi par soch naiAd film · 15 Apr 2022 | Ad film | – | 15 Apr 2022 |
| #ImmaGoDigital/social · 19 Mar 2022 | Digital/social | Kinnect | 19 Mar 2022 |
