The Viral Fever
Behind 2 shows and events with 3 confirmed sponsorships on Monumentum.
Shows and events
| Property | Type | Confirmed sponsors |
|---|---|---|
| Panchayat season 4 | Series | 2 |
| Gullak season 5 | Series | 1 |
Deals
Newest first, with what our re-check found on each source.
Co-branded campaign · Series · 1 Sep 2026
Asian Paints commissioned TVF for four branded reels featuring the Panchayat cast in character - Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo - selling Tractor Emulsion and Ace Exterior Emulsion's anti-damp technology to Tier 2 and Tier 3 homeowners. The reels had crossed 7.7 million views across social platforms.
Co-branded campaign · Series · 3 Aug 2026
The climate think tank CEEW commissioned TVF to make a rooftop-solar campaign inside the Gullak universe, using the Mishra household and cast including Jameel Khan, Geetanjali Kulkarni, Harsh Mayar and Sunita Rajwar to argue solar as a household investment. TVF president Vijay Koshy and CEEW's Reethira Kumar both spoke on the record.
Co-branded campaign · Series · 26 Jun 2025
Swiggy Instamart rebuilt the show's tea shop, Butkun ki Dukaan, as its app interface from 26 June to 3 July 2025 for users opening the app between 4pm and 7pm, stocked with regional snacks from Phulera, and dropped Panchayat-themed flyers asking 'Kranti Devi or Manju Devi?' with deliveries.
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