Tata AIA Life Insurance
The company behind Tata AIA Life Insurance, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 2 Mar 2026
For its 25th year the insurer ran an outdoor-led campaign across twelve cities built on the line 'We have been protecting [city residents] since...', with each site referencing a local landmark or memory, from parks to IT parks. Admatazz created it and social amplified it.
Agency: Admatazz.
Integrated campaign · 21 Jan 2025
Hoardings and bus shelters were placed next to cafes, fashion stores, car showrooms and electronics outlets, telling young spenders they can keep the gadget and still buy cover. Admatazz ran it across 23 sites in seven cities and pushed the billboards on social.
Agency: Admatazz.
Integrated campaign · 9 Apr 2024
Outdoor hoardings placed next to jewellery and wedding-suit shops added life insurance to the wedding shopping checklist, using tongue-in-cheek lines rather than a solemn pitch. Admatazz created the work.
Agency: Admatazz.
Ad film · 17 Oct 2023
Brand ambassador Neeraj Chopra played four fortune tellers meeting to complain that their trade has dried up because Tata AIA customers no longer worry about the future. Ogilvy India wrote it to launch the brand line 'Har Waqt Ke Liye Taiyaar'.
Agency: Ogilvy India. Talent: Neeraj Chopra.
Work at Tata AIA Life Insurance?
Claim this page to list your properties and partners, and correct anything wrong.