Skoda Auto India

Integrated campaign · 23 May 2026

Skoda rewrote the internet's favourite acronym from Greatest Of All Time to Greatest On A Track and hung a performance platform on it. The campaign opens with an India Book of Records and Asia Book of Records entry for the fastest multi-car relay by a single manufacturer: Kylaq, Kushaq, Slavia, Octavia RS and Kodiaq lapped the CoASTT circuit at Coimbatore in a combined 12:30.97, with the Octavia RS quickest at 2:10.85.

Digital/social · 18 Jan 2026

Skoda India teased the 2026 Kushaq facelift with a marketing theme built around nostalgia for the Bollywood classic Dilwale Dulhania Le Jayenge (DDLJ) ahead of the model's India launch.

Experiential · 31 Oct 2025

Skoda Auto India and agency BBH India built the 'Heartbreak' campaign around fandom for the Octavia RS, including an Octavia RS Non-Owner's Manual and a Driver's Seat Perfume, then extended it with 'Mind Drive', a hypnosis experience letting fans feel the RS without a test drive.

Agency: BBH India.

Integrated campaign · 28 Apr 2025

A nationwide campaign inviting fans to share personal stories of achievement via a contest, generating a double-exposure image of themselves with a Skoda car; 25 winners earned a trip to Skoda's home city of Prague. Run with agency MSL India on PR.

Integrated campaign · 20 Feb 2025

Skoda Auto India signed Bollywood actor Ranveer Singh as its first-ever brand ambassador, styled 'Brand Superstar', fronting communication for the Kylaq compact SUV as the brand pushed for mass-market volume.

Talent: Ranveer Singh.

Integrated campaign · 26 Aug 2022

The second leg of the Slavia campaign, after the launch work built on the line 'The car that's in your heart, is the car that really matters'. Publicis Worldwide India wrote five short films, each giving one Slavia feature its own comic story inside the life of an Indian family, and the series ran led by digital and social.

Agency: Publicis Worldwide India.