Raymond Consumer Care (Park Avenue, KamaSutra)
The company behind Park Avenue, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 20 Jun 2023
Park Avenue Fragrance Deo's TVC with newly signed ambassador Siddhant Chaturvedi as a rockstar who freezes before a stage-dive until the deo gives him the nerve. Chaturvedi also sang the track in the film.
Agency: Wunderman Thompson. Talent: Siddhant Chaturvedi.
Digital/social · 8 Jun 2022
A category-first Web3 play: nine KamaSutra-branded chat stickers on Bobble AI's keyboard platform, the three best performers then minted as NFTs alongside three new ones, with sale proceeds donated to Pathfinder International. The stickers drew 6.5 million impressions in their first month.
Integrated campaign · 20 Apr 2022
An ad film for Park Avenue deodorants in which a man's dancing stops a studio in its tracks until his dropped ID card shows he is a doctor: a take on the many sides of the modern man. Ran across digital, television, in-store merchandising, outdoor and multi-city activations.
Agency: Wunderman Thompson.
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