Qiddiya
The company behind Qiddiya City, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 20 Jul 2026
A long-term brand platform for Qiddiya City built on commissioned research with Toluna and Boston Consulting Group across the GCC, Asia and Europe, arguing that Saudis lead the world in seeing play as a driver of health, creativity and work performance.
Launch · 5 Feb 2026
A 360-degree regional campaign for the opening of Saudi Arabia's first theme park and its Falcons Flight roller coaster, running on TV, radio, OOH and DOOH, TikTok, Meta and Snap, with programmatic on YouTube and DV360, content integration on The Voice, a livestreamed opening ceremony and influencer activations around Riyadh with promo codes.
Agency: Leo Burnett KSA.
Launch · 5 Feb 2024
The global launch film for Qiddiya City, in which footballers, rollercoaster riders and gamers are pulled by an invisible force towards the Saudi desert. Directed by Ian Pons Jewell and Nick Roney, supported by an out-of-home run shot by the Wade Brothers and 3D billboards built with Electric Theatre Collective.
Agency: Droga5.
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