Play Life
The global launch film for Qiddiya City, in which footballers, rollercoaster riders and gamers are pulled by an invisible force towards the Saudi desert. Directed by Ian Pons Jewell and Nick Roney, supported by an out-of-home run shot by the Wade Brothers and 3D billboards built with Electric Theatre Collective.
| Brand | Qiddiya City |
|---|---|
| Agency | Droga5 |
| Talent | Not named |
| Channels | TV, cinema, OOH, digital |
| Source | Creative Review |
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|---|---|---|---|
| Powered by PlayIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| Six Flags Qiddiya City opening campaignLaunch · 5 Feb 2026 | Launch | Leo Burnett KSA | 5 Feb 2026 |