Powered by Play
A long-term brand platform for Qiddiya City built on commissioned research with Toluna and Boston Consulting Group across the GCC, Asia and Europe, arguing that Saudis lead the world in seeing play as a driver of health, creativity and work performance.
| Brand | Qiddiya City |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | QiddiyaCampaign Middle East |
More from Qiddiya City
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Six Flags Qiddiya City opening campaignLaunch · 5 Feb 2026 | Launch | Leo Burnett KSA | 5 Feb 2026 |
| Play LifeLaunch · 5 Feb 2024 | Launch | Droga5 | 5 Feb 2024 |