Qiddiya City
Qiddiya City has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 20 Jul 2026
A long-term brand platform for Qiddiya City built on commissioned research with Toluna and Boston Consulting Group across the GCC, Asia and Europe, arguing that Saudis lead the world in seeing play as a driver of health, creativity and work performance.
Launch · 5 Feb 2026
A 360-degree regional campaign for the opening of Saudi Arabia's first theme park and its Falcons Flight roller coaster, running on TV, radio, OOH and DOOH, TikTok, Meta and Snap, with programmatic on YouTube and DV360, content integration on The Voice, a livestreamed opening ceremony and influencer activations around Riyadh with promo codes.
Agency: Leo Burnett KSA.
Launch · 5 Feb 2024
The global launch film for Qiddiya City, in which footballers, rollercoaster riders and gamers are pulled by an invisible force towards the Saudi desert. Directed by Ian Pons Jewell and Nick Roney, supported by an out-of-home run shot by the Wade Brothers and 3D billboards built with Electric Theatre Collective.
Agency: Droga5.
Agencies
Credited on Qiddiya City's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett KSA | 1 campaign | 5 Feb 2026 |
| Droga5 | 1 campaign | 5 Feb 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against arts, venues & leisure peers
Confirmed deals only. The full arts, venues & leisure leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Qiddiya City | 0 | 2 | 3 | – | 20 Jul 2026 |
| Insider.in | 3 | 0 | 0 | Music | 2025 |
| Coca-Cola Arena | 0 | 1 | 3 | – | 2026 |
| HITEX Exhibition Centre | 1 | 0 | 0 | Running and fitness | 2025 |
Where peers sponsor and Qiddiya City doesn't
| Property | Peers on it |
|---|---|
| NMDC Hyderabad Marathon | HITEX Exhibition Centre |
| DreamHack India | Insider.in |
| Arijit Singh India Tour | Insider.in |
Questions people ask
Which agency works on Qiddiya City's campaigns?
Credited on Qiddiya City campaigns: Leo Burnett KSA (1 campaign, latest 5 Feb 2026); Droga5 (1 campaign, latest 5 Feb 2024).
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