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PVR INOX

The company behind PVR INOX, with 3 confirmed deals on Monumentum.

Deals

Newest first, with what our re-check found on each source.

Experiential · 18 Dec 2024

PVR Inox used its in-cinema gamification IP 'Game on Screens' with travel brand Goibibo to build an activation around the Rajinikanth film Vettaiyan -- live contests, trivia and rewards across two Chennai cinemas that the companies said reached over 100,000 moviegoers.

Ad film · 19 Jun 2024

PVR Inox relaunched its 'Fresh Dekho. Bada Dekho.' brand platform with Kartik Aaryan urging audiences to watch new releases immediately in theatres rather than wait for a small-screen release, running in cinemas, on TV and on digital.

Talent: Kartik Aaryan.

Ad film · 15 Feb 2024

A brand campaign celebrating the togetherness of watching movies together in a theatre, fronted by Pankaj Tripathi, conceptualised by Tree Design and produced by SGP Films. It followed on from the earlier 'Fresh Dekho. Bada Dekho.' platform.

Agency: Tree Design. Talent: Pankaj Tripathi.

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