Meesho
The company behind Meesho, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Experiential · 29 Sep 2024
Meesho took over Paytm's merchant soundboxes at retail counters nationwide to announce its festive sale, using the devices' audio alerts in over 11 Indian languages to reach small vendors and their customers.
Agency: Talented.
Festive · 9 Sep 2024
Meesho's annual festive-sale campaign starred Kapil Sharma and Tamannaah Bhatia across five ads spanning ethnic fashion, jewellery, electronics and home categories, built around the tagline 'Aise Kaise' capturing the surprised delight of scoring a great deal.
Agency: Talented. Talent: Kapil Sharma, Tamannaah Bhatia.
Purpose · 24 Jul 2024
An educational campaign built around two TVCs, 'Lucky Draw' and 'Chase', teaching first-time online shoppers to check reviews and product photos before buying and explaining Meesho's easy-return and refund policy.
Agency: DDB Mudra.
Purpose · 2024 · Reported value 22 crore
A civic-engagement campaign timed to the 2024 Indian general election that used influencer partnerships and a temporary logo change to push young shoppers to vote, reaching an estimated 22 crore people and generating over 120 crore impressions.
Influencer · 2024
A creator contest built around Meesho's #trendz fashion collection, judged by influencer Nancy Tyagi and open to creators of any follower count; it drew close to 35,000 entries, reached over 455 million people, and rewarded winners with hometown billboards and cash prizes.
Talent: Nancy Tyagi.
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