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PurposeIndia2024

#WaitNahiVoteKaro

A civic-engagement campaign timed to the 2024 Indian general election that used influencer partnerships and a temporary logo change to push young shoppers to vote, reaching an estimated 22 crore people and generating over 120 crore impressions.

BrandMeesho
AgencyNot named
TalentNot named
Channelsdigital, social
SourceSocial Samosa

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