Mars India (Snickers, Galaxy)
The company behind Mars India (Snickers, Galaxy), with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 1 Sep 2026
Mars launched a digestion-focused dry food with a belly-shaped kibble and built the campaign on how closely dog owners watch their pet's bowel habits. KL Rahul and his dog front the brand film, supported by a dedicated microsite on canine digestive health.
Talent: KL Rahul.
Ad film · 21 Feb 2026
An ASMR film built around the crunch of the pocket-shaped kibble in Whiskas dry food, following the sequence of crunch, lick and purr to sell texture as the thing cats respond to at mealtime.
Rebrand · 5 Nov 2025
Mars Wrigley reformulated Galaxy, redesigned the pack and signed Mrunal Thakur as the new face, pitching the bar at Indian women as permission to take a moment for themselves rather than a shared treat.
Agency: DDB Mudra Group. Talent: Mrunal Thakur.
Ad film · 16 Oct 2025
Two cricketers front a set of films arguing that a daily serving of Pedigree dry food carries the protein of several chicken livers, the calcium of cups of milk and the vitamin E of a pile of carrots, aimed at owners who feed home-cooked meals out of habit.
Talent: KL Rahul, Suryakumar Yadav.
Digital/social · 3 Jun 2025
A digital film for Whiskas wet cat food in which Sanya Malhotra auditions a chef whose dishes her cat rejects one after another until he serves the pouch. Built on how few Indian cat owners buy formulated cat food.
Talent: Sanya Malhotra.
Digital/social · 23 Apr 2025
A digital-first campaign for the Pedigree gravy pouches that casts feeding as a love language. Bhumi Pednekar and her dog Beau carry the main film plus an interactive 'Who's More Likely To?' video.
Talent: Bhumi Pednekar.
Sports · 29 Oct 2024
Cricket-season extension of 'You're Not You When You're Hungry': a TVC of fans making out-of-sorts blunders, two 10-second digital films in nine languages, a Noobieverse spot-the-mistake game with UPI cashback, and 'Stumped' and 'No Ball' themed bars in stores.
Agency: DDB Tribal.
Ad film · 18 Jul 2024
Rohit Shetty signed as Snickers ambassador; the DDB Tribal film has him take over a driving lesson and stage car stunts through a fish market and onto a boat until a Snickers turns him back into a calm instructor.
Agency: DDB Tribal. Talent: Rohit Shetty.
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Launch · 26 Apr 2024
Launch TVC for the strawberry jelly-topped gum on the 'Har Pal Fun Kar' promise, with Jasprit Bumrah turning a tight spot into fun; aired in eight languages on TV and on digital.
Agency: DDB Tribal. Talent: Jasprit Bumrah.
Ad film · 16 Jun 2023
Kiara Advani signed as the face of Galaxy in India; the DDB Tribal film, shot on the streets of Istanbul to an original blues track, plays hide-and-seek between her and a moon fixated on the chocolate.
Agency: DDB Tribal. Talent: Kiara Advani.
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