Mankind Pharma (Manforce, Prega News)
The company behind Mankind Pharma (Manforce, Prega News), with 9 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sponsorship activation · 20 Jul 2026
Mankind Pharma's logo appears on the jerseys of three Minerva Academy youth football teams competing in domestic and international tournaments, part of the company's push into sports sponsorship beyond cricket.
Ad film · 11 May 2026
Mankind named veteran actor Rakesh Bedi brand ambassador for antacid Gas-O-Fast, built around a new positioning line about eating without worrying over digestion, playing on Bedi's comic persona.
Talent: Rakesh Bedi.
Ad film · 25 Jun 2025
Mankind signed actor Rajkummar Rao as brand ambassador for Nimulid Strong pain relief gel and spray, positioning it as a 'Neck Pain Specialist' built around its 2X diclofenac formulation.
Talent: Rajkummar Rao.
Digital/social · 7 May 2025
Prega News partnered with Swiggy to curate a 'Prega News Cravings Menu' of dishes for pregnancy food cravings, available exclusively on the Swiggy app around Mother's Day, with ITC Sunfeast Baked Creations and Choko La supplying items.
Digital/social · 2 Apr 2025
An April Fools' stunt that announced a fake AI-powered condom with micro and nano sensors and a scannable 'Sexual Quality Index', carried on a front-page newspaper ad and across social before the brand admitted the prank. The brand claimed 30 million views on Instagram.
Digital/social · 13 May 2024
A year-long digital push to make people say 'Manforce' instead of 'condom', so the brand name owns the category search. It opened with a film starring creator Dolly Singh and ran on through influencers, user content and product placement.
Agency: Grapes. Talent: Dolly Singh.
Digital/social · 10 Aug 2023
Prega News used an AI-generated digital avatar of brand ambassador Anushka Sharma to send personalised WhatsApp advertisements to individual pharmacies and retail partners across India.
Talent: Anushka Sharma.
Ad film · 25 May 2023
AcneStar made actor Raashii Khanna the face of its gel and face wash, with a television film planned as an extension of the Search Nahi Research Ki Suno line about picking acne products backed by science rather than by home remedies.
Talent: Raashii Khanna.
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Regional · 27 Jul 2022
A four-language ad campaign for AcneStar face wash in Hindi, Bangla, Kannada and Marathi, about the damage done by chasing one home remedy after another for acne. Regional influencers carried it on Facebook, Instagram and YouTube.
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