Mamaearth
The company behind Mamaearth, with 9 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Experiential · 20 May 2026
BBlunt and Nickelodeon India built a Mother's Day campaign around the everyday logic mothers use to put themselves last. BBlunt ran curated glow-up and styling sessions for mothers at its salons in Mumbai, Bengaluru and Kolkata.
Ad film · 3 Mar 2026
The Derma Co made Sania Mirza the face of its suncare range and released a film set on a tennis court, using the sport's balance of attack and defence as the argument for daily sun protection. It carried the 1% Hyaluronic Sunscreen Aqua Gel and ran on digital and social.
Talent: Sania Mirza.
Ad film · 12 Aug 2025
A campaign ad featuring actresses Palak Tiwari and Shilpa Shetty Kundra built around the Indian ubtan skincare tradition for a Mamaearth product line.
Talent: Palak Tiwari, Shilpa Shetty Kundra.
Ad film · 12 Aug 2025
A campaign ad starring actress Shilpa Shetty Kundra promoting Mamaearth's mosquito repellent patches.
Talent: Shilpa Shetty Kundra.
Ad film · 12 Aug 2025
A new ad for Aqualogica's SPF 50 sun-care range, personifying the sun as 'Mr. Sun' to promote the product's sun-defence claims.
Purpose · 15 May 2025
The Derma Co worked with Zepto to hand summer skincare kits to delivery partners across Jaipur's dark stores and to set up rest points with water, refreshments, washrooms and charging. A film following riders through the desert heat carried the campaign on both brands' social handles.
Launch · 4 Mar 2025
A campaign marking Mamaearth joining hands with quick-commerce platform Zepto to widen fast-delivery access to its products.
Purpose · 29 Sep 2023
BBlunt aimed a campaign at first-year college students telling them to speak up against bullying and harassment. Billboards carrying the #BeBoldBeBlunt lines went up outside colleges in Delhi NCR and Mumbai, backed by a digital push.
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Digital/social · 2 Apr 2023
Dr. Sheth's first campaign went out on April Fool's Day and mocked miracle-skincare claims. Raashi Khanna unboxed a fake serum made with Martian sand in an Instagram reel, her skin snapped back to normal moments later, and the payoff sent viewers to dermatologists instead.
Talent: Raashi Khanna.
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