Mahindra Holidays (Club Mahindra)
The company behind Club Mahindra, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 18 Dec 2023
A Christmas microsite where children wrote letters or uploaded videos to Santa and got a personalised video reply generated with AI. The best entries won a family trip to the Santa Village in Finland, and entries closed on 25 December 2023.
Ad film · 12 Sep 2023
A brand film told from a child's point of view, opening on two school friends where one recounts her holiday and the other imagines her way through it. The argument was that a family holiday is worth buying for what the children take from it.
Integrated campaign · 23 Feb 2021
A domestic-travel push made while international flights were still restricted, pointing at the chain's sixty-plus resorts and its drivable destinations. It ran on television, print and digital.
Digital/social · 5 Nov 2020
A photo contest that split holidaymakers into eight team personalities such as Beach Indians and Mountain Super Kings, each captained by a cricketer and their family. Seventy-five holidays were given away to mark seventy-five years of the Mahindra Group.
Talent: Dinesh Karthik, Umesh Yadav, Piyush Chawla, Yuzvendra Chahal, Jemimah Rodrigues, Sanju Samson, Bhuvneshwar Kumar, Karun Nair.
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