inDrive India
The company behind inDrive, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 22 Nov 2024
Hunger campaign in which every second ride booked in select cities funded a meal box for slum and low-income neighbourhoods, delivered by six dedicated meal cabs, with a target of about 15,000 boxes.
Purpose · 8 Jul 2024
Month-long purpose campaign with CRY India in Delhi, Kolkata and Chandigarh: inDrive donated 10 per cent of every fourth ride to children's education, alongside its first India promo code (SUMMER15) for new users. Fronted by ambassador Vikrant Massey, it later reported Rs 34 lakh donated.
Talent: Vikrant Massey.
Integrated campaign · 10 May 2024
360-degree campaign that introduced Vikrant Massey as inDrive's first brand ambassador in India, built on the 'offer your fare' mechanic: the brand film runs through everyday ride-hailing frustrations and shows riders and drivers agreeing the price between themselves instead of the app.
Talent: Vikrant Massey.
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