Eureka Forbes (Aquaguard)
The company behind Aquaguard, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 22 Aug 2026
Two branded-content films set inside the world and characters of TVF's Gram Chikitsalay: one turns an everyday exchange into a question about safe drinking water, the other uses a surprise repair bill to introduce Aquaguard's 4-Year Unconditional Warranty. It extends an ongoing Aquaguard-TVF partnership.
Ad film · 15 Aug 2026
A humorous family film built around a direct-to-consumer promise: delivery, installation and exchange of the old appliance within four hours, on selected water purifiers, air purifiers and vacuum cleaners bought on the Eureka Forbes D2C platform. Launched in Delhi NCR with other metros to follow.
Ad film · 8 Aug 2026
A film with Shraddha Kapoor that positions the Forbes SmartClean robotic vacuum as the household's new favourite, taking over daily cleaning with LiDAR navigation, obstacle detection, self-emptying and hot-water mop washing so the family gets its time back.
Talent: Shraddha Kapoor.
Ad film · 16 Jun 2026
A husband-wife exchange during a routine purifier service visit nudges viewers to check that the technician is fitting a genuine Aquaguard Nanopore Long-Life Filter, citing IIT Madras tests on ordinary filters. Backed by a free filter-check service via a toll-free number.
Agency: TBWA\Lintas.
Ad film · 21 Aug 2025
Shraddha Kapoor's first campaign for Eureka Forbes, personifying effortless 'Chakachak Clean' living with the Forbes SmartClean robotic vacuum that clears corners, glides under sofas, handles pet hair and wet-mops, all from a phone. It reframes cleaning as a health necessity rather than a chore.
Talent: Shraddha Kapoor.
Launch · 16 May 2022
Madhuri Dixit plays both herself and a Dadi in a double role to launch Aquaguard's Active Copper + Zinc Booster technology, continuing the 'Jahan Aquaguard Hota Hai' line. Created by Taproot Dentsu.
Agency: Taproot Dentsu. Talent: Madhuri Dixit.
Rebrand · 18 Feb 2021
A full visual-identity overhaul for the company and its flagship Aquaguard brand. Aquaguard's new logo embeds a water droplet into a custom typeface; the corporate mark, dubbed 'Posibol', combines 'positive' and 'symbol'. Design by Bombay Design Centre; recorded as the landmark identity still in use.
Agency: Bombay Design Centre.
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