Eicher Motors (Royal Enfield)
The company behind Royal Enfield, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 15 Nov 2024
A Droga5 campaign fronted by flat-track racer Eddie Mulder, built around trusting instinct over overthinking when riding.
Agency: Droga5. Talent: Eddie Mulder.
Digital/social · 13 Jul 2024
A deliberately cryptic social-media teaser campaign that built anticipation ahead of the launch of the Guerrilla 450.
Ad film · 5 Dec 2023
A Droga5-made campaign built around the unpredictability of riding through the Himalayas, positioning Royal Enfield motorcycles as built for a journey that never goes to plan.
Agency: Droga5.
Launch · 4 Sep 2023
Launch campaign for the new Bullet 350 built around celebrating nine decades of the Bullet nameplate's legacy in India.
Ad film · 16 Feb 2023
A brand film that freezes a restaurant mid-meal, a market mid-transaction and a road mid-journey, then restarts the world when an Eicher truck's ignition turns, to argue that modern logistics is what keeps daily life moving. Released on the company's social handles and on Hotstar.
Agency: Ogilvy India.
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