Cholayil (Medimix)
The company behind Medimix, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 28 Aug 2026
Kerala-first campaign fronted by Priya Prakash Varrier for the relaunched Cuticura talc with 8-hour fragrance encapsulation, pairing the brand's nostalgic scent with younger, culturally rooted storytelling.
Talent: Priya Prakash Varrier.
Regional · 4 Aug 2025
Regional TVC with Marathi star Amruta Khanvilkar and Gujarati actor Kinjal Rajpriya turning everyday skin 'nakhras' into 'nikhaar' with the 18-herb soap, run digital-first across Marathi TV, social, influencers, retail and festive platforms such as Ganesh Chaturthi and Gudhi Padwa. Won at the ET Brand Disruption Awards 2026.
Talent: Amruta Khanvilkar, Kinjal Rajpriya.
Ad film · 10 May 2022
Mullen Lintas TVC with new ambassador Katrina Kaif painting murals and planting trees without a thought for her skin, launching the 'Get SkinFit with Fast Acting Ayurveda' line to younger buyers. Also ran on YouTube, Facebook and Instagram.
Agency: Mullen Lintas. Talent: Katrina Kaif.
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