Binance
The company behind Binance, with 3 confirmed deals on Monumentum.
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Digital/social · 2 Oct 2025
A PR activation hung on International Translation Day that decoded crypto slang such as HODL and wagmi as a badge of belonging rather than a barrier. It ran digital-first in the UAE and Bahrain with regional earned amplification, and was written, produced and distributed by The Romans.
Agency: The Romans.
Digital/social · 9 Sep 2025
A storytelling series that puts real Binance users on camera instead of price charts, opening with Luis, a 57-year-old from Latin America who learned crypto through Binance Academy. It ran on Binance MENA social channels, a global landing page and through KOLs, with the best #HumansofBinance entries turned into short animated films and a USDC prize pool for contributors. Conceived in-house, produced by Funtopia.
Festive · 28 Mar 2025
A Ramadan film that sent Binance's Sami Khojali to the backgammon table to pitch crypto to celebrated senior players, using a centuries-old game of risk and strategy to explain digital finance without jargon. Binance gifted branded backgammon boards to media and creators at an iftar at XVA in Al Fahidi, Dubai, and played match-ups against them.
Agency: The Romans. Talent: Sami Khojali.
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