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Digital/socialGulf9 Sep 2025

Humans of Binance

A storytelling series that puts real Binance users on camera instead of price charts, opening with Luis, a 57-year-old from Latin America who learned crypto through Binance Academy. It ran on Binance MENA social channels, a global landing page and through KOLs, with the best #HumansofBinance entries turned into short animated films and a USDC prize pool for contributors. Conceived in-house, produced by Funtopia.

BrandBinance
AgencyNot named
TalentNot named
Channelssocial, digital
SourceCampaign Middle East

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