The Ultimate Guide to Crypto
A PR activation hung on International Translation Day that decoded crypto slang such as HODL and wagmi as a badge of belonging rather than a barrier. It ran digital-first in the UAE and Bahrain with regional earned amplification, and was written, produced and distributed by The Romans.
| Brand | Binance |
|---|---|
| Agency | The Romans |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
More from The Romans
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Binance | Binance, Boomers, and BackgammonFestive · 28 Mar 2025 | Festive | The Romans | 28 Mar 2025 |
More from Binance
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Humans of BinanceDigital/social · 9 Sep 2025 | Digital/social | – | 9 Sep 2025 |
| Binance, Boomers, and BackgammonFestive · 28 Mar 2025 | Festive | The Romans | 28 Mar 2025 |