Skip to content
Subscribe
FestiveGulf28 Mar 2025

Binance, Boomers, and Backgammon

A Ramadan film that sent Binance's Sami Khojali to the backgammon table to pitch crypto to celebrated senior players, using a centuries-old game of risk and strategy to explain digital finance without jargon. Binance gifted branded backgammon boards to media and creators at an iftar at XVA in Al Fahidi, Dubai, and played match-ups against them.

BrandBinance
AgencyThe Romans
TalentSami Khojali
Channelsdigital, social, on-ground
SourceCommunicate Online

More from The Romans

BrandCampaignTypeAgencyDate
BinanceThe Ultimate Guide to CryptoDigital/social · 2 Oct 2025Digital/socialThe Romans2 Oct 2025

More from Binance

CampaignTypeAgencyDate
The Ultimate Guide to CryptoDigital/social · 2 Oct 2025Digital/socialThe Romans2 Oct 2025
Humans of BinanceDigital/social · 9 Sep 2025Digital/social–9 Sep 2025