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AB InBev India (Budweiser)

The company behind AB InBev India (Budweiser), with 5 confirmed deals on Monumentum.

Deals

Newest first, with what our re-check found on each source.

Sponsorship activation · 13 Jun 2026

For the FIFA World Cup 2026 and 40 years of the FIFA partnership, Budweiser 0.0 unveiled an interactive Lionel Messi mural in Mumbai that came alive to fans' cheers, opened a memorabilia experience and ran match screenings across key cities; Bhaichung Bhutia, Ahan Shetty and Ibrahim Ali Khan attended the launch.

Sponsorship activation · 19 Jan 2026

The first chapter of Budweiser 0.0's ICC partnership, for the Men's T20 World Cup 2026: a fan-first film plus a 360 plan of media takeovers, limited-edition packs, fan screenings and cultural experiences built on the idea that cricket belongs to its fans.

Sponsorship activation · 25 Jun 2025

Budweiser's FIFA Club World Cup 2025 platform landed in India as limited-edition Premium and Magnum packs in West Bengal and Maharashtra, a Bluorng fan jersey uniting rival clubs' supporters, a football podcast hosted by rapper Shah Rule and Fan Parks in key cities.

Talent: Shah Rule.

Digital/social · 17 Oct 2024

A multilingual track for Global Beer Responsible Day in which Shruti Haasan, Dee MC, Sikander Kahlon, EPR and SickFlip deliver four reminders, hydrate, eat, pace yourself, take a cab home, released on Spotify with a lyric video on YouTube.

Talent: Shruti Haasan, Dee MC, Sikander Kahlon, EPR, SickFlip.

Sponsorship activation · 14 Dec 2022

The Indian leg of Budweiser's FIFA World Cup 2022 'tunnel' films, produced with Mumbai creative house Jungle, used the tunnel as a metaphor for the odds each subject beat, starting with Siddhant Chaturvedi and Masaba Gupta.

Agency: Draftline (in-house). Talent: Siddhant Chaturvedi, Masaba Gupta.

For organisers

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