BGMI x Taco Bell
A tie-up with Krafton's Battlegrounds Mobile India: a co-branded BGMI x Taco Bell combo (Baddie Rice Bowl, Naked Chicken Taco, Boss Burrito and more) that earned in-game UC currency with every purchase, a first for the chain, plus Taco Bell-themed in-game missions from 15 to 25 November unlocking 50%-off coupons, with social content and on-ground support.
| Brand | Taco Bell |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social, on-ground, in-store |
| Source | afaqs! |