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OtherIndia11 May 2022

AI-personalised dealer videos with Harbhajan Singh and Shikhar Dhawan

Symphony used Rephrase AI to generate hyper-personalised thank-you videos from Harbhajan Singh and Shikhar Dhawan for more than 2,300 retailers, geo-targeted per dealer and sent with certificates and gifts, a trade-marketing first for the durables category.

BrandSymphony
AgencyNot named
TalentHarbhajan Singh, Shikhar Dhawan
Channelsdigital
SourceMediaNews4U

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