Smiles Home Services films
Three short films built on domestic disasters - a flooded kitchen, a dropped dinner, a broken nail - to launch the home services Smiles folded into its app after Etisalat by e& bought ServiceMarket, with the work getting done and the reward points as the payoff.
| Brand | Smiles |
|---|---|
| Agency | Saatchi & Saatchi India |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
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