#BeShelcalStrong
Torrent Pharmaceuticals' first 12-week TV and digital campaign to launch Shelcal 500 as an over-the-counter calcium supplement, pairing a TVC about ignoring bone health after 40 with an interactive calcium calculator on shelcal.com.
| Brand | Shelcal |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, digital |
| Source | Exchange4media |
More from Shelcal
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #ThodaZyadaNutritionHarRozLaunch · 25 Jul 2025 | Launch | – | 25 Jul 2025 |