Shelcal
Shelcal has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Launch · 25 Jul 2025
A multilingual video campaign introducing Shelcal Total, a new powdered nutrition supplement that extends the Shelcal brand from bone health into wider adult nutrition, fronted by nutritionist Nmami Agarwal and pitched at busy adults over 30.
Talent: Nmami Agarwal.
Launch · 14 Feb 2023
Torrent Pharmaceuticals' first 12-week TV and digital campaign to launch Shelcal 500 as an over-the-counter calcium supplement, pairing a TVC about ignoring bone health after 40 with an interactive calcium calculator on shelcal.com.
Against healthcare peers
Confirmed deals only. The full healthcare leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Shelcal | 0 | 0 | 2 | – | 25 Jul 2025 |
| Fortis Healthcare | 2 | 3 | 3 | Running and fitness | 23 Jul 2026 |
| Herbalife | 2 | 2 | 3 | Cricket | 2026 |
| Revital-H | 1 | 1 | 6 | Kabaddi, hockey, tennis and more | 26 Feb 2026 |
| Cipla | 0 | 2 | 9 | – | 30 Jul 2026 |
Where peers sponsor and Shelcal doesn't
| Property | Peers on it |
|---|---|
| Patna Pirates | Revital-H |
| TCS World 10K Bengaluru | Fortis Healthcare |
| Indian Premier League | Herbalife |
| Women's Premier League | Herbalife |
| Tata Steel World 25K Kolkata | Fortis Healthcare |
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