Kurlon rebrand with new logo and tagline
After buying Kurlon in 2023, Sheela Foam gave it a new logo and tagline to read more modern and to take a brand strong in the South and East national. CEO Nilesh Mazumdar said the new identity would be backed by a television campaign, and that Kurl-on and Sleepwell would be kept separate in the consumer's mind.
| Brand | Sleepwell |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV |
| Source | BestMediaInfo |
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