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Integrated campaignIndia11 May 2023

The Home Sapiens

Three brand films arguing for staying in rather than going out, built off a consumer study on urban living. The lead film puts a couple in a wellness class being told to picture paradise, and they answer that it is their own Furlenco-furnished home. Brave New World of Bengaluru conceived it and it ran in metros with an influencer leg.

BrandSleepwell
AgencyBrave New World
TalentNot named
Channelsdigital, social, cinema, OTT
Sourceexchange4mediaFinancial Express

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