Helmet Pehna Kya?

For World Brain Day, more than fifty volunteers wore helmets in everyday, low-risk settings across Mumbai (trains, flower markets, food stalls) to prompt passers-by to ask why, reframing the helmet as a symbol of routine brain-health checkups and lifestyle habits rather than only accident protection.

Brand	Fortis Healthcare
Agency	Not named
Talent	Not named
Channels	on-ground
Source	MediaNews4U