#FirstCallFortis
Fortis Hospitals Mumbai's campaign to drive recall of its emergency helpline number, built around what it called India's first CGI-based digital engagement initiative in healthcare, urging people to save the number so help is a call away during a medical emergency.
| Brand | Fortis Healthcare |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | MediaNews4U |
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