B by Lenskart

Lenskart launched 'B by Lenskart,' a new AI smart-glasses sub-brand and identity (a single stylised 'B' logo shaped like wayfarer glasses) built with Qualcomm, ahead of its IPO, opening the device's camera and AI platform to India's developer ecosystem.

Brand	Lenskart
Agency	Not named
Talent	Not named
Channels	digital
Source	Campaign India