Youtube
Youtube sponsors 2 properties, mostly kabaddi, hockey, tennis and more, then film. 1 confirmed in 2026.
2 of 2 rows confirmed on their sourceHow we check
See how Youtube compares with Star Sports and The Times of IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Broadcast · Event · 2026
Listed as "Digital Streaming Partner".
Media · Event · 2025
Named the digital home for the Screen Awards in the relaunch announcement; no sponsorship tier stated.
5 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
5 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 18 Aug 2026
Youtube sponsored Ayatee on YouTube; the most recent tracked video is 'أخيرا… جولة كاملة في البيت الجديد ! 🏡✨' (2026-08-18). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 9 Jul 2026
Youtube sponsored courtreezy on YouTube; the most recent tracked video is 'I WENT TO THE WORLD CUP!??!?!' (2026-07-09). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 8 Jul 2026
Youtube sponsored Haley Kalil on YouTube; the most recent tracked video is '2 World Cup Games In 48 Hours?!' (2026-07-08). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · Undated
Youtube is listed among Zhong's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Youtube is listed among MoreSidemen's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Youtube | 2 | 1 | 0 | Kabaddi, hockey, tennis and more | 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Youtube doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
What does Youtube sponsor?
Youtube has 2 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then film, including Prime Volleyball League, Screen Awards. The latest is dated 2026.
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