Xbox
Xbox sponsors 4 properties, mostly creators and podcasts, then culture, arts and literature.
4 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 18 Apr 2025
Xbox is promoted with a listener offer link (xbox.com) in the show notes of 3 episodes between 2025-04-18 and 2025-04-28, most recently '100 Men vs. 1 Gorilla - Kinda Funny Podcast'.
Partner · Event · 2025
Supported Indie Game Utsav, the made-in-India games showcase hosted inside the edition.
Event · 2025
Named by PIB among the prominent brands featured in the WAVES 2025 Gaming Arena. WAVES published no sponsor tiers; this is an exhibitor listing, not a named sponsorship.
Shirt sponsor · Team · 2009
Front-of-shirt sponsor of Seattle Sounders, 2009–2018.
8 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2 Aug 2026
Xbox sponsored theRadBrad on YouTube; the most recent tracked video is 'Gears Of War E-day Feels Like Classic Gears Again...' (2026-08-02). Carried in 4 of the channel's videos. Detected from the video by SponsorRadar, not announced.
In-video ad read · Podcast · 4 Jun 2025
Xbox is promoted with a listener offer link (xbox.com) in the show notes of 2 episodes between 2025-06-04 and 2025-12-04, most recently 'XB2+1 (INTERVIEW): Talking Xbox and game dev with The Falconeer's TOM SALA'.
In-video ad read · Podcast · 28 Apr 2025
Xbox is promoted with a listener offer link (xbox.com) in the show notes of 12 episodes between 2025-04-28 and 2025-05-09, most recently 'Star Wars Andor Season 2 SPOILERCAST Episodes 7-9'.
Integrated segment · YouTube · Undated
Xbox is listed among IGN's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Xbox is listed among iJustine's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Xbox is on TmarTn2's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Xbox is listed among Hollow's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Xbox is listed among swiftor's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against gaming & fantasy sports peers
Confirmed deals only. The full gaming & fantasy sports leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Xbox | 4 | 0 | 0 | Creators and podcasts | 18 Apr 2025 |
| DraftKings | 32 | 19 | 0 | Comedy | 7 Sep 2026 |
| FanDuel | 17 | 16 | 0 | Creators and podcasts | 8 Sep 2026 |
| PrizePicks | 14 | 9 | 0 | Comedy | 7 Sep 2026 |
| Betano | 8 | 2 | 0 | Kabaddi, hockey, tennis and more | 24 Jun 2026 |
Questions people ask
What does Xbox sponsor?
Xbox has 4 confirmed sponsorship properties on record, mostly in creators and podcasts, then culture, arts and literature, including The Kinda Funny Podcast, Comic Con India, WAVES - World Audio Visual & Entertainment Summit. The latest is dated 18 Apr 2025.
Know when Xbox signs something new
One email when Xbox or a gaming & fantasy sports rival signs a sponsorship, an ambassador or a campaign.
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