Waterstones
Waterstones sponsors 4 properties, mostly creators and podcasts. 1 confirmed in 2026.
4 of 22 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
MA
In-video ad read · Podcast · 21 Mar 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 5 episodes between 2026-03-21 and 2026-08-27, most recently 'Britain’s Rotting Barrel: it’s time to use the ‘C’ word w/ Robert Barrington'.
In-video ad read · Podcast · 28 Nov 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 14 episodes between 2025-11-28 and 2026-04-22, most recently 'Deborah Levy on Gertrude Stein'.
In-video ad read · Podcast · 10 Nov 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 3 episodes between 2025-11-10 and 2026-07-05, most recently 'DJ Fat Tony: 30 Years in the Party Scene, Addiction & Recovery (DJ Fat Tony)'.
In-video ad read · Podcast · 12 Jul 2021
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 2 episodes between 2021-07-12 and 2024-10-09, most recently 'Interview with Dr Jennifer Fleetwood on 'What we talk about when we talk about c'.
18 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 16 Jun 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 3 episodes between 2026-06-16 and 2026-09-01, most recently 'Mike Diver, journalist, author (Aliens: The Video Games)'.
In-video ad read · Podcast · 18 May 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 13 episodes between 2026-05-18 and 2026-08-23, most recently '497. The Nuance Drought with Natasha Devon'.
In-video ad read · Podcast · 13 May 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 13 episodes between 2026-05-13 and 2026-06-17, most recently 'Think Tanks – Part One – What’s the Big Idea?'.
In-video ad read · Podcast · 9 Apr 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 3 episodes between 2026-04-09 and 2026-09-03, most recently 'Claire Thomson: Dear Grace'.
In-video ad read · Podcast · 3 Mar 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 9 episodes between 2026-03-03 and 2026-07-06, most recently 'S8 EP5: Melanie C on Spiceworld, comparing muscles with Arnold Schwarzenegger an'.
In-video ad read · Podcast · 18 Feb 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 3 episodes between 2026-02-18 and 2026-07-22, most recently 'U like breakfast (topic)? With Dave Roman'.
In-video ad read · Podcast · 30 Jan 2026
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 6 episodes between 2026-01-30 and 2026-07-21, most recently 'More Rosebud - Jodie Harsh'.
In-video ad read · Podcast · 1 Oct 2025
Waterstones is promoted with a listener offer link (2fwww.waterstones.com) in the show notes of 5 episodes between 2025-10-01 and 2025-10-29, most recently 'State Of The Game: Rebuilding Welsh Rugby'.
Show 10 more
In-video ad read · Podcast · 26 Sep 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 4 episodes between 2025-09-26 and 2026-07-27, most recently 'France And The Far Right'.
In-video ad read · Podcast · 24 Sep 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 3 episodes between 2025-09-24 and 2026-03-25, most recently 'Ixta Belfrage'.
In-video ad read · Podcast · 11 Sep 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 5 episodes between 2025-09-11 and 2026-08-20, most recently 'Seed collecting, apple pruning, and wildflowers'.
In-video ad read · Podcast · 3 Sep 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 3 episodes between 2025-09-03 and 2026-04-22, most recently 'Calcium: beyond plant milk'.
In-video ad read · Podcast · 6 Aug 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 2 episodes between 2025-08-06 and 2026-08-07, most recently 'Summer Reading: The Books Worth Packing This Year, with Kate, Laura and Phil'.
In-video ad read · Podcast · 11 May 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 6 episodes between 2025-05-11 and 2026-05-25, most recently 'EP.273 - PATRICK RADDEN KEEFE'.
In-video ad read · Podcast · 26 Feb 2025
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 4 episodes between 2025-02-26 and 2025-05-20, most recently 'Naga Munchetty'.
In-video ad read · Podcast · 21 Dec 2022
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 25 episodes between 2022-12-21 and 2023-02-01, most recently 'Hollie McNish'.
In-video ad read · Podcast · 17 Nov 2022
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 4 episodes between 2022-11-17 and 2023-08-17, most recently 'The Princess with Wendy Holden'.
In-video ad read · Podcast · 12 Mar 2021
Waterstones is promoted with a listener offer link (waterstones.com) in the show notes of 3 episodes between 2021-03-12 and 2026-03-19, most recently 'Changing Skies with Jim Moir'.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Waterstones | 4 | 1 | 0 | Creators and podcasts | 21 Mar 2026 |
| Uncommon Goods | 25 | 0 | 0 | Creators and podcasts | 28 Nov 2025 |
| Target | 14 | 8 | 0 | Creators and podcasts | 7 Aug 2026 |
| bol | 13 | 5 | 0 | Creators and podcasts | 4 Sep 2026 |
| JD Sports | 7 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
Questions people ask
What does Waterstones sponsor?
Waterstones has 4 confirmed sponsorship properties on record, mostly in creators and podcasts, including Pod Save the UK, The Great Women Artists, MAN ALIVE with Dr Jeff Foster | Men's Health Podcast. The latest is dated 21 Mar 2026.
Know when Waterstones signs something new
One email when Waterstones or an e-commerce & retail rival signs a sponsorship, an ambassador or a campaign.
Work at Waterstones? Claim this page
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